Entrepreneur and social impact leader Shireen Motara is flipping the script on online shopping, not just by merging her five lifestyle stores into one seamless platform, but by turning her customer base into potential business owners.
With the launch of her newly integrated Shopify-powered marketplace, Motara is offering everyday South Africans the chance to buy in bulk and resell products for profit or even sell their own curated lifestyle items on her site, creating a powerful side-hustle economy driven by women, for everyone.
“We’re building more than a store, we’re building a platform for income generation,” says Motara. “Whether you’re a stay-at-home parent, a student, or someone looking to supplement their income, you can now join our ecosystem and start earning.”
What the Integration Offers Shoppers and Sellers
The new one-stop shop at www.thenextchapter.co.za combines Motara’s five previously separate stores, covering home décor, wellness, gifting, personal growth, and more into a single streamlined experience. But the real innovation lies in the business model behind the platform:
Buy and Resell:
Customers can now purchase products in bulk at discounted rates and resell them in their communities, markets, or through social media, creating accessible pathways to passive or active income.
Become a Seller on the Platform:
Selected entrepreneurs and creators can list their own products on the site, using Shireen’s audience and logistics infrastructure to grow their own brands, without the cost of setting up their own store from scratch.
Lower Shipping, One Checkout, and Full Support:
The integrated platform means faster delivery, better rates, and dedicated customer service, making it easier for new sellers to succeed.
Why This Story Matters
In a country where youth unemployment remains high and economic opportunity is unequal, Motara’s platform presents a compelling, scalable model for community-driven commerce. It combines:
- The trust of a loved local brand,
- The tools of a digital-first enterprise,
- And the accessibility needed for everyday South Africans to start their own hustle.
“This isn’t just an online store — it’s a movement,” says Motara. “We’re empowering people to take control of their income and join a like-minded network of creators, curators, and changemakers.”
Next Steps
The platform is live now at www.thenextchapter.co.za with applications open for new resellers and product partners. An FAQ and onboarding guide is available on the website, and a national campaign will roll out in the coming weeks to educate communities on how to get involved.
- Hey Casey!: A bold lifestyle brand offering expressive tech accessories and home décor.
- Tilevera: Artisan-inspired tile and design finishes celebrating texture and timeless beauty.
- Sox & Jox: Locally produced fun and custom apparel
- Silly George: Cut-out and custom cushions.
- The Next Chapter: Coaching curated events and wellbeing products for women.