Johannesburg, 30 April 2025 – Mzansi! It’s that time of the year where we experience the boss level of long weekends—non-stop groove, road trips to holiday towns, and good vibes in abundance. But while you’re out there enjoying the crisp, dry taste of Savanna Premium Cider, remember—your inner Gwabz will be by your side when it’s time to make the right decision.
Gwabz, short for Gwababa—is that little voice in your head that says, “Hey, maybe you shouldn’t be doing that.” It’s the voice of reason when the music’s pumping and you’re a couple of drinks past logic. Like when you’re having a jol and suddenly think driving home is still a good idea, that’s when Gwabz steps in to say, “I’d rather we didn’t make the headlines tomorrow.”
That’s why Savanna is promoting thriving in 2025 by encouraging you to enjoy yourself responsibly. To help spread the positive influence of good decisions, Savanna has partnered with Uber and 1ForTheRoad to help you get home safely after the party.
Pull up to one of our Savanna Valet Stations at selected events and venues, where you’ll meet our Savanna Valet and their savvy assistants—decked out in black with a signature yellow sash. Let the Savanna valet team be your guides to making it home safe, and without turning into a WhatsApp group story. If you’re one of the first 10 people to sign up and book a ride, you’ll score R200 off your trip home. But even if you don’t snag the discount, you’re still winning—because you’ve made a smart move.
As your pickup time approaches, you’ll get an SMS reminder, and when your driver from 1ForTheRoad pulls up, all that’s left to do is hop in, head home and wake up with zero regrets.
And just to make sure you’re flexing those smart decision-making muscles, Savanna’s launched “What Would Gwabz Do?”—a decision based, real-life scenario game where your choices could win you crisp prizes. It’s live to play here: https://game.triswick.com/2025-savanna-inner-gwabs-2_1
As Kayla Hendricks, Savanna’s Marketing Communication Manager, puts it: “Savanna Premium Cider has always been for those who enjoy life with a side of sharp thinking. This campaign is about owning your decisions while still having a good time. Listening to your Inner Gwabz means ending the night the way it started—on a high note.”
So, don’t be the plot twist in someone’s weekend story. Keep it cool, keep it smart, and keep it safe. Because all’s well that ends well—and you deserve to wake up with good memories, not consequences.
Visit www.savanna.co.za or follow us on social @savannacider using the hashtags:
#SiyavannaSA
#ListenToYourInnerGwabz
#DitchYoKeys
#SavannaOnTheRoad
About Savanna – “It’s dry, but you can drink it.”
Savanna is a premium, crisp apple cider with a distinctive dry taste. It is the largest cider brand in the world by volume, according to IWSR 2023, and is available in over 60 countries. Since its launch in 1996, Savanna Premium Cider has won consumers’ hearts and funny bones with its intelligent, dry, and witty sense of humour.
Savanna Takes Responsible Drinking Seriously
Savanna Premium Cider is a South African brand designed for adults over the age of 18. We promote the responsible use of the Savanna brand by complying with the code set out by the South African Association for Alcohol Responsibility and Education, supported by the Heineken Global Policy for Alcohol Responsibility. The Savanna range, including the Savanna 0.0% Alcohol-Free variant, is designed for and promoted to adults over the age of 18. We take responsible drinking very seriously and always encourage our fans to do the same.
About 1 for the Road
1 FOR THE ROAD is a flexible and responsible transport solution for anyone who enjoys a drink and needs to get home safely in their own car. Whether it’s a big night out in town with the boys/girls, a boozy client dinner or a chilled braai at friends’, the minute you’ve had more than two drinks you are legally not fit to drive.
There’s no need to cut the party short. In fact, having the peace of mind that you’ll be driven home safely in your own car by one of our reliable drivers means you can really enjoy yourself.
Where can you find us?
As part of this nationwide activation, you’ll find the Savanna Valet Station popping up at a range of lit events across the country. Look out for us at:
- Fri, 25 April – Mkhize Roof Top, Durban
- Sat, 26 April – Vibes On Main & Propaganda, Johannesburg
- Sun, 27 April – Delos Lounge & Dining, Durban
- Thu, 01 May – Ekhaya Restaurant Lounge, Newcastle
- Fri, 02 May – Max’s Lifestyle, Durban
