South Africa’s content creation market is booming. It is predicted that the overall creative influencer economy in Africa, estimated to be worth around $3 billion, will grow to a massive $18 billion in the next five yea
In 2025, influencers and content creators are shifting how many people interact with social media and brands. From popular celebrities to micro and nano influencers, South Africa boasts over 75,000 content creators on popular platforms like Instagram, TikTok and YouTube. The world of influencing is wide and diverse. From fashion and food to travel and politics, influencers are taking over people’s feeds. To keep up with the ever-shifting and dynamic world of social media, they need the products that can best work for them.
Canon has responded to this trend with the launch of its latest photo and video product range. This new generation of tools is optimised for content creators, vloggers, streamers and modern storytellers. The range features lightweight, high-performance cameras and lenses that deliver professional-grade results with everyday usability.
“Global trends indicate that influencing has become a top career aspiration for younger generations. Canon wants to empower the next generation of storytellers by expanding our range of content creation products,” says Rachelle Frames, Marketing Manager for B2C at Canon South Africa.
Launched in March 2025, this powerful range empowers the next wave of storytellers by expanding their content creation capabilities.
The EOS R50 V: Designed for creators, inspired by you
The Canon EOS R50 V is built for the professional who wants to take their career to the next level. It’s a compact, user-friendly, mirrorless camera designed for content creators, vloggers and aspiring photographers. The R50 V delivers sharp, high-resolution images and uncropped 4K video. It ensures fast, accurate autofocus with subject tracking, making it easy to capture clear, focused shots, even on the move.
The EOS R50 V supports up to 15fps (frames per second) continuous shooting with an electronic shutter, ideal for action or candid content. A fully articulating vari-angle touchscreen makes it perfect for vlogging, selfies and capturing creative angles, while its lightweight, compact body ensures portability. Built-in Wi-Fi and Bluetooth allow for fast sharing and remote control, and helpful features like Creative Assist and automatic scene modes guide users in getting professional results with minimal effort. Altogether, the EOS R50 V is a well-rounded, powerful tool for creators looking to elevate their content without a steep learning curve.
The PowerShot V1: Minimal size, mighty performance
The Canon PowerShot V1 camera was built to catch inspiration whenever it strikes. It’s a small-sized yet powerful camera made specifically for content creators, vloggers and streamers. It delivers sharp detail, rich colour and excellent low-light performance, which is what makes it a strong step up from typical smartphone footage. The V1’s built-in 16–50mm f/2.8–4.5 lens is ideal for everything from wide-angle selfie shots to close-up content.
The V1 supports high-quality 4K video recording at up to 60fps, with image stabilisation to keep handheld footage smooth. The vari-angle touchscreen makes framing and control intuitive, whether you’re shooting solo or on the go.
Other creator-focused features include an external mic, a headphone jack and multiple connectivity options like Wi-Fi, Bluetooth and USB-C for quick transfers and live streaming. Altogether, the PowerShot V1 packs pro-level tools into a small, creator-friendly package, perfect for making standout content anywhere.
The RF-S 14–30mm F4-6.3 IS STM PZ lens: Where ultra-power and ultra-lens capabilities meet
The Canon RF-S 14-30mm F4-6.3 IS STM PZ is a compact, lightweight zoom lens built with vloggers, streamers and solo shooters in mind. This lens is ideal for everything from handheld talking-head videos to expansive travel scenes.
What sets this lens apart is its built-in power zoom feature, which is the first of its kind in Canon’s RF line. It enables smooth, professional-looking zoom transitions, which are always great for video. It’s equipped with advanced image stabilisation that helps reduce shake, making handheld footage look steady and polished. Despite its powerful features, the lens remains light (just 181g), which keeps your setup portable and balanced, even when mounted on a gimbal or tripod.
The lens also offers fast autofocus, ensuring crisp results with minimal effort. It includes high-quality optical elements for sharp images and a customisable control ring for quick access to settings. When matched with the EOS R50 V, the power zoom can be controlled using the camera’s zoom rocker, but it’s also compatible with all EOS R system cameras. It’s a smart, versatile choice for creators who need performance in a small, user-friendly package.
The RF 20MM F1.4L VCM: Explore the best of all worlds
The Canon RF 20mm F1.4L VCM is a high-performance, ultra-wide prime lens designed for photographers and videographers who want stunning image quality and creative control. The lens’ bright f/1.4 aperture makes it perfect for shooting in low-light conditions and achieving a soft, cinematic background blur.
Fast, silent autofocus is made possible by Canon’s Voice Coil Motor (VCM) and Nano USM technology, making it ideal for video as well as stills. A manual aperture ring allows for smooth, click-free adjustments during filming, while its close focusing distance of just 20 cm lets you capture detailed close-ups with a dramatic wide-angle perspective.
Despite its powerful features, the lens is easy to carry and, as part of Canon’s L-series, it’s built tough with weather sealing and a smudge-resistant coating. It also supports 67mm filters and includes a rear gel filter slot, giving creators more flexibility.
From sweeping landscapes and interior shots to cinematic videos, the RF 20mm F1.4L VCM lens offers professional quality in a compact, versatile package.
Enabling the next generation of visual creatives
Working to enable the hard-working creative who wants to take their work to the next level, Canon envisions developing cameras and photography equipment that give content creators the freedom and agency to choose a tool that best fits their vision and needs.
Whether it’s capturing your next road trip to the beach with friends, conducting street interviews for the culture, or capturing another stylish outfit for followers, Canon is redefining what’s possible, helping turn ideas into reality. Backed by industry-leading innovations, each camera and lens is intricately designed to enhance the user experience, making videography more efficient and accessible than ever before.