ANNOUNCED AS VOLVO SOUTH AFRICA BRAND AMBASSADOR
Cape Town, South Africa – [June 2025] — Volvo Car South Africa is proud to announce an exciting new ambassadorship with award-winning musician and sustainability advocate Jules Harding, lead vocalist of the popular electronic duo GoodLuck. This collaboration sees the band sliding behind the wheel of the EX30, Volvo’s compact and sustainable, fully electric SUV.
Image: GoodLuck announced the Volvo South Africa partnership on their Instagram channel on 27 May 2025 Credit: GoodLuck
Jules Harding, known not only for her chart-topping music but also for her passion for eco-conscious living and innovation, will be the face of Volvo’s movement towards a more sustainable future. The EX30 represents a bold step in that direction, engineered to reduce environmental impact without compromising on performance, safety, or style.
“Partnering with Volvo South Africa, a brand that aligns so closely with my values around sustainability and innovation, just feels right. As new parents, safety is also of super importance to Ben and me,” said Harding. “The EX30 is more than just a car—it’s a statement about where we’re going as a planet and as a society.“
Image: GoodLuck’s Ben and Jules with their Volvo EX30 Credit: GoodLuck and LC Design
The Volvo EX30 is designed for the next generation of drivers: it’s fully electric, tech-forward, and produced with a smaller carbon footprint than any Volvo car before. With high-end features in a compact, urban-friendly package, it embodies Volvo’s commitment to electrification and smarter mobility.
“We are thrilled to welcome GoodLuck’s Jules Harding into the Volvo family,” says Felipe Yagi, Head of Marketing & Communications at Volvo Car South Africa. “Her voice and her vision resonate with a growing audience who care about the future of the planet, and that’s exactly what the EX30 stands for.“
This ambassadorship will see Harding driving the new EX30 across South Africa while amplifying messages around sustainable living, electric mobility, and the transformative power of music and technology.
As part of the partnership, exclusive behind-the-scenes content, road trip stories, and green lifestyle insights will be shared across both GoodLuck and Volvo’s digital platforms. As one of South Africa’s busiest touring bands, travel is a major necessity and constant part of the band’s tour life, innovating this element with electric vehicles amplifies their commitment to fossil fuel reduction and mindset change.
This partnership represents more than just a vehicle; it’s about driving change, powered by clean energy, creativity, and conscious choices.
How sustainably focused are GoodLuck as a band?
As of December 2022, GoodLuck and South Africa’s Versofy SOLAR joined forces to create a powered partnership for an electronic band that cannot function without a stable power connection – whether creating popular music, authentic content or taking it easy after a week’s full lineup of live shows across the country.
Versofy SOLAR’s innovative and accessible solar rental service provides the band with an uninterrupted solar power supply all day and night in a country plagued by load shedding. In this evergreen partnership, Versofy SOLAR provides GoodLuck with the relevant solar systems for GoodLuck HQ and GoodLuck’s home away from home in the Cape’s Southern Suburbs. This partnership, coupled with Volvo South Africa’s ambassadorship and its EX30, will allow GoodLuck to travel and tour the country, quite literally, from the power of the sun.