This seasons Style by SA collection features the work of 10 local fashion designers and collectives – four of which have been commissioned by Woolworths to produce pieces using sustainable fibres.
Local fashion frontrunners, Rich Mnisi, Thebe Magugu, Selfi and AKJP, have conceptualised and designed a range made from Better Cotton. The cotton has been sourced from the SADC region, and has undergone a dyeing process that uses only eco-friendly chemicals.
The capsule collection taps into some of the season’s key new directions, which includes blue and white striped shirting set off with striking accent hues of orange, cobalt and candy pink.
“We are incredibly excited by this collection. It showcases our best local talent in a way that stands up to global trends, and it’s another bold move towards truly sustainable fashion on our Good Business Journey.’ – Shaheda Sayed, Head of Brand Communications, Woolworths.
Joining The Better Cotton collection are the Glam and Resort collections, which together make up the complete Style by SA capsule.
“This year, we have taken four of the incredibly creative and dynamic fashion designers from the original capsule collection and added six more talented designers – Gert-Johan Coetzee, Cleo Droomer, Lukhanyo Mdingi, Sindiso Khumalo, Reggie Xaba (iFele) and Ephraim Molingoana (Ephymol) – to deliver three proudly South African ranges on the runway: The Glam Capsule, The Resort Capsule and a Woolworths first, The Better Cotton Capsule,” says Thateng Shimange, Woolworths General Manager, Womensworld.
The new Style by SA collection is available online at www.woolworths.co.za and in selected stores nationwide.
Curated ‘Shop the Look’ images can be viewed here
1. http://www.woolworths.co.za/store/gallery/tww#crl8-736e41f9-b773-4527-b59b-9b25b9471e3d
2. http://www.woolworths.co.za/store/gallery/tww#crl8-1cec38b4-bf35-4e2c-86e0-69d997fb684a
3. http://www.woolworths.co.za/store/gallery/tww#crl8-cb63b70d-7def-443d-aec3-8f51ea7f3cce
4. http://www.woolworths.co.za/store/gallery/tww#crl8-68c15fba-67a0-41a4-8e7c-2b442cc89beb
5. http://www.woolworths.co.za/store/gallery/tww#crl8-d69dfb1d-56ff-47ef-a009-b0862a22e7b9
6. http://www.woolworths.co.za/store/gallery/tww#crl8-25c28d6e-ac16-4bdd-88f0-0418a7d93c8a
7. http://www.woolworths.co.za/store/gallery/tww#crl8-b869bd59-1990-40d1-bb02-ccca8a3e0796
8. http://www.woolworths.co.za/store/gallery/tww#crl8-d0b0dd10-2cc9-48b1-8e5d-da2d8094ac86
9. http://www.woolworths.co.za/store/gallery/tww#crl8-6f1ca8ea-b648-4237-8a05-1241571a9cb4
10. http://www.woolworths.co.za/store/gallery/tww#crl8-a9e5334c-8970-4bab-87a6-86026b677e54
11. http://www.woolworths.co.za/store/gallery/tww#crl8-799aa449-14ab-4e7c-8179-43888ecfa947
Published on behalf of Ogilvy & Mather Cape Town