Unleashing “The Artist Within”
JOHANNESBURG, South Africa – June 2025 – Everyone has creative potential and, colour is able to awaken that capability. These days, technology is not just about features or specifications; it’s also about unlocking experience and evoking powerful emotions.
Samsung’s QLED displays are not just for watching – they are also for inspiration. The incredible QLED Quantum Dot technology now plays a crucial role in enhancing creativity by delivering vibrant, lifelike colours and exceptional picture quality. This kind of modernisation in Samsung QLED technology is not just about flexibility – but also about real innovation at the core.
QLED’s Quantum Dot technology produces a wider range of colours than traditional displays – ensuring that they are displayed accurately and vibrantly. Samsung’s QLED is like a canvas that empowers users to see and express the world in richer, more vivid colour. With this innovative technology, Samsung is now not only providing advancement in display technology, but also offering a more vibrant and realistic viewing experience to creatives around the world.
What makes Quantum Dots so special are the microscopic molecules that emit precise colours when lit – resulting in higher brightness, accurate colour reproduction and a wider colour gamut. Samsung’s QLED uses this Quantum Dot technology to deliver 100% colour volume — maintaining richness at any brightness level. This technology allows the TV to produce a consistent, vivid and accurate colour display, be it in very bright or dark conditions. QLED is able to show deeper reds, brighter greens and purer blues. Colour accuracy then essentially means that – what you see is what the creator intended.
With this revolutionary technology – a filmmaker now experiences their work in studio-grade clarity. The picture accuracy and superior contrast of Samsung’s Quantum Dot TVs – make every film feel cinematic, be it the latest blockbuster or an old classic. In essence, Quantum Dot TVs provide filmmakers with a more realistic and visually engaging experience, making them a valuable tool for enjoying their work and professional use. And, a family watching a documentary is also able to feel immersed in the natural world.
In addition, Samsung Art Mode feature1 is able to transform your screen into a digital gallery — merging art and technology. You can now showcase your artwork from the Art Store as well as upload your own photos or even choose from a selection of curated art pieces. The Samsung Art Store2 is a subscription-based service that provides access to a wide variety of digital artwork for display on Samsung TVs, primarily the Frame TV series. It allows users to transform their TV into a digital art gallery, showcasing a diverse collection of paintings, photographs and other art forms.
In addition, Samsung recently launched the Art TV3 of Art Basel in Basel (ABB) Collection, an exclusive curation of digital art available across Samsung TVs with Samsung Art Store. And furthermore, the Ambient Mode4 lets you personalise your space with visuals that reflect your taste or mood. This innovative feature allows you to display content on the screen even when the TV is not “on.” Also, you can now transform your TV into a customisable art installation or a source of useful information when not being used for regular viewing.
With the help of QLED’s Quantum Dot technology – it is clear that Samsung is now empowering creativity and unleashing “The Artist Within”. The company’s QLED TVs have now become more than just a display, they are creative partners. For this reason, Samsung remains committed to using ground-breaking technologies such as QLED’s Quantum Dot to leverage artistic expression and technological innovation to create a more immersive and engaging viewing experience for consumers.
Samsung’s QLED with Quantum Dot technology are bridging the gap between technology and creativity. This foundation of the real QLED experience that Samsung has pioneered, invites users to see the world more vividly and to create, imagine and feel more deeply. All of this is an indication that Samsung’s QLED displays are not your average TVs – they are the result of years of refinement and mastery in Quantum Dot display technology.