André Branch brings extensive leadership experience from global consumer brands and will lead Pandora’s North America operations from 15 August 2026.
COPENHAGEN, Denmark – 4 AUG 2026 – Pandora today announced the appointment of André Branch as President of North America. Based in New York, he will lead one of Pandora’s largest and most important growth markets.
André Branch brings more than 25 years of experience across global consumer, beauty and lifestyle brands. He joins Pandora from the position of CEO at R.E.M. Beauty. Earlier in his career, he held multiple senior leadership roles in the North America region and Europe at companies such as Estée Lauder, L’Oréal, Diageo and Kraft Heinz.
As President of North America, André Branch will lead Pandora’s next phase of growth across the region. He will focus on deepening customer relevance, broadening the brand’s appeal and capturing the significant growth opportunities ahead, reinforcing North America as a key strategic growth engine for the company.
“André is a highly accomplished commercial leader with a strong track record of driving growth across global consumer businesses. His ability to combine strategic clarity with disciplined execution makes him exactly the right person to lead our North America business and drive the next phase of growth in the region,” said Massimo Basei, Chief Commercial Officer at Pandora.
“I am excited to take on this role and build on Pandora’s strong position in North America. The region holds significant opportunities, and I look forward to working with the team to further strengthen execution, deepen customer relevance and drive sustainable growth,” said André Branch.
André Branch will assume the role of President of North America on 15 August, succeeding Luciano Rodembusch, who departed Pandora in February 2026.
