[Johannesburg, South Africa – August 2026] Hunter’s is bringing a new twist to refreshment with the launch of its new Hunter’s ICED range, introducing ICED Watermelon and ICED Apple alongside a national campaigninspired by the brand’s distinctive cooling taste experience.

Available in stores nationwide, Hunter’s ICED features a unique Cooling Finish that delivers a refreshing sensory taste experienceand sets it apart within the category.

A New Take on Refreshment.

“We saw an opportunity to bring something new to the category through flavour innovation and sensory refreshment,” said NicoleHewitt, Marketing Manager at Hunter’s. “Hunter’s ICED delivers a distinctive cooling taste experience that gives consumers a refreshing new way to enjoy Hunter’s during social occasions.”

Bringing the Cooling Taste Experience to Life

To launch the range, Hunter’s is introducing its ‘Refresh Ahhh’ campaign, a creative platform inspired by the product’s sensoryfinish. The campaign will transform traditional media into interactive outdoor experiences where consumers can unlock rewards and engage with the Hunter’s ICED brand experience.

To bring the idea to life, Hunter’s is launching one of its most ambitious campaigns yet supported by a high-impact ATL campaign acrosstelevision, digital and outdoor media, amplified through immersive sampling experiences and consumer activations.

“Most brands talk about refreshment. We wanted to embody it by creating an experience that brings our product innovation to life,”said Nontsikelelo Gumede, Brand Manager at Hunter’s. “From the Cooling Finish to the interactive campaign elements, Hunter’s ICED showcases our commitment to delivering exciting flavour experiences and innovation for adult consumers.”

Hunter’s ICED offers a refreshing taste experience that is ideal for sharing during social occasions with friends.

Product Details

Hunter’s ICED Watermelon: Juicy watermelon flavour witha refreshing icy twist, creating a smooth and distinctive taste experience.

Hunter’s ICED Apple: The familiar crisp taste of applecomplemented by a distinctive cooling sensory finish.

Availability, Packaging & Price

The new flavours will be available nationwide from 1 August 2026.

  • 500ml Can (6-pack): Recommended selling price of R115
  • 660ml Returnable Bottle (Single): Recommended selling price of R23

Hunter’s ICED is best served ice-cold and enjoyed responsibly.

Responsible Consumption

Hunter’s promotes responsible drinking. Not for sale to persons under the age of 18.

Watch the Product AV

For more information, visit www.hunters.co.za orfollow Hunter’s on social media:

  • Instagram: @Hunterscider
  • Facebook: @HuntersCider
  • TikTok: @Huntersciderza
  • Twitter/X: @HuntersCider