Johannesburg, July 2025 – Giovanna Barbosa, the South African-born model, creative director, and rising multi-hyphenate, is a star on the rise in the creative world. With a presence that fuses elegance and edge, Giovanna is rapidly solidifying her status as one of the most captivating emerging talents around, known for her distinctive cinematic storytelling and a career that defies conventional paths.
Giovanna’s journey into the world of luxury fashion, beauty, and cinematic storytelling was anything but conventional. A former professional footballer for Coventry City FC and an LLB Law graduate, her unique background instilled a discipline and structural understanding now evident in her artistic vision.
“My first step is always emotional. I don’t begin with a visual reference or a Pinterest board. I begin with how I want people to feel,” she reveals. This deep-seated philosophy underpins her signature style, a powerful blend of cinematic flair, raw emotion, and an instinctive understanding of rhythm in every visual element. Her work consistently aims to “chase something real,” ensuring each project leaves an indelible mark.
Miss Unforgettable: https://www.instagram.com/p/DMiWRdyI_SD/
In 2025, Giovanna’s rise was marked by a nomination for the prestigious Influencer UK Rising Star Award and her signing with E1 Models, propelling her into high-concept fashion campaigns. Her portfolio includes “Femme Fatale,” a Dior-inspired editorial that explores modern femininity, and Change: The Art of Power, an introspective visual campaign on identity and influence. This commitment to authentic expression culminates in her latest, highly anticipated body of work: Miss Unforgettable.
This fusion of dance, glamour, and cinematic direction is a fashion-meets-music experience, serving as the third and pivotal chapter in Giovanna’s self-directed trilogy. “This campaign is about being impossible to forget. She’s who I am without apology,” states Barbosa, hinting at the expansive Giovanna Barbosa universe where fashion, story, and sound are set to converge.
While the Miss Unforgettable campaign was executed in Paris, its essence is deeply intertwined with Giovanna’s South African heritage. “Most of my work gets published in European magazines, so people often assume I am based there or that I am ‘European-branded.’ But I was born in South Africa and I carry that with pride,” she explains.
“Launching Miss Unforgettable here is about correcting the narrative. I want to show the world that brilliance can come from here. And not only that – it already is.” The campaign itself represents a “bold, louder shift” in her aesthetic, pushing boundaries with its striking, red-lit silhouettes and unapologetic visuals, which challenge conventional perceptions of femininity and image.
Giovanna’s work has already garnered significant international recognition, featured in prestigious publications such as Seline (cover), Ella’s, Hi Life, Vigour, Fashion France, Mirror Magazine, Digital Journal, Southern Sports Today, and Elite Luxury Magazine, which lauded Miss Unforgettable as “a total reinvention of the fashion narrative.” She is known for her magnetic on-camera energy, striking aesthetic vision, and the ability to blur the lines between influencer, artist, and muse, consistently building a brand rooted in duality—soft and strong, timeless and contemporary, personal and iconic.
Beyond her current projects, Giovanna is poised to expand her brand into music, a long-cherished private passion, while continuing to forge a path that allows all facets of her creative identity to thrive. She is dedicated to building a legacy that is remembered for “creating worlds that felt like truth” and for empowering women to feel truly seen, fostering a creative environment that champions voice, vulnerability, and individuality.
About Giovanna Barbosa
Giovanna Barbosa is an international fashion model known for merging high-concept visuals with emotional storytelling. Her editorial work challenges traditional norms of beauty and femininity through elegant, thought-provoking campaigns that prioritize authenticity, power, and aesthetic depth.
High resolution images are available on request.
Connect with Giovanna Barbosa:
Website: www.giovannabarbosa.com
TikTok: @vanna_barbosa_
Instagram: @vanna_barbosa_
Contact:
For press enquiries – press@tripledoublemedia.co.za / 068 6648 055 /