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“Alemeda writes quippy rock bangers that her breathy voice makes sound deceivingly gentle.” – Rolling Stone
“Alemeda: the alt-pop maverick putting East Africa on the map”– NME
“…pop-punk heart, Willow’s R&B experimentation, Kelela’s emotional depth and Olivia Rodrigo’s whip-smart criticism.” – Chicago Sun Times (from Lollapalooza 2025)
October 2025 (Los Angeles, CA) —Today, Alemeda releases “Beat A B!tch Up,” bringing TDE labelmate Doechii into the fray for a fearless, high-voltage collaboration. Written entirely by Alemeda and Doechii, the two trade verses about the lengths they’ll go to for the people they love – transforming protection into aggression, care into confrontation. It’s an exploration of bonds that transcend romance, where platonic love becomes just as fierce and uncompromising as any other… because loyalty isn’t cute, its lethal. Listen HERE.
On the track, Alemeda shares “”Beat A B!tch Up” is about caring so deeply for someone that you’d do anything for them, even if they wouldn’t do the same for you. Obviously, the title is not literal, it’s more about how far I’d go to show up for people, even when it hurts me.”
The music video, directed by Omar Jones (Doechii & JT – Alter Ego), was shot in San Pedro harbor and follows Alemeda and Doechii aboard a ship, running the show with an all-female band in tow. It’s a world where women call the shots – and they look absolutely lethal doing it. Watch HERE.
About the video, Alemeda shares “Filming the video was such an incredible experience. I’d never been on the back of a jet ski before (I was low key scared ’cause I can’t swim) but I wanted to push myself to get the best shots possible. We even had a trained cat on set, per my request. Doechii looked stunning and brought such powerful energy – she gave me amazing direction throughout. And I am obsessed with the firework scene.”
The single is the latest track from Alemeda’s upcoming project, But What The Hell Do I Know (Nov 7, out via Top Dawg Entertainment/Warner Records) – a fearless collision of pop-punk energy, introspective lyricism, and genre-defying ambition. Growing up as the eldest daughter in an East African family, split between Ethiopia and Arizona, Alemeda learned loyalty, love, and life lessons the hard way – channeling all of it into her music. With Doechii and Rachel Chinouriri in her corner, literally and sonically, she transforms personal truths into anthems that punch, provoke, and resonate.
But What The Hell Do I Know Track list:
1. 1-800-F**K-YOU
2. Beat A B!tch Up ft. Doechii
3. Chameleon ft. Rachel Chinouriri
4. Happy With You
5. I’m Over It
6. Losing Myself
7. Stupid Little Bitch
Pre-order But What The Hell Do I Know HERE
