South Africa, July 7th 2025 – adidas reveals the new Juventus home and away jersey for the 2025/26 season. The home jersey reflects a fresh take on the club’s iconic stripes which have been offset and varied, then finished with timeless pink accents, while the away jersey is inspired by the Italian summer.
The new home kit encapsulates the essence of Bianconeri’s identity, paying homage to the rich history and youthful spirit that defines the team. The classic black and white structured lines have been re-interpreted in a bold new design, with different levels of thickness as a nod to an aesthetic seen across Italian fashion.
Pink detailing can be seen on the club crest, adidas logo and three stripes running down the shoulders in recognition of the club’s founding traditions.
The away jersey inspired by the shimmering Italian coastal waters, an intricate aqua and blue liquid graphic form the base of the jersey. Yellow accents on the iconic adidas three stripes running down the sleeves are reminiscent of the country’s famous lemon trees and clear blue skies, while a classic crew neck collar in white rounds off the design.
Juergen Rank, Senior Design Director at adidas said: “We’re proud to introduce something a little different this season while still staying true to the club’s iconic DNA. When you think of Italy, two things come to mind – football and fashion. We wanted to take a typically characteristic Italian design theme and reimagine it in a modern and innovative way to merge the best of fashion with the best of football performance. We also wanted to give fans of the club a hit of nostalgia, which we’ve achieved through the pink detailing seen on the club crest and adidas logo.”
The on-field version of the jersey is constructed with the latest in adidas apparel technology, using advanced materials to maximize air flow to keep players feeling cool, while the fan version features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.
The on-field version of the kit is available to purchase for R2299, while the fan version is R1499, with both available to purchase from today from selected adidas retail stores, and www.adidas.co.za/soccer-jerseys.