Mazda Southern Africa is reigniting the path to ownership with Finance the Feeling, celebrating the emotional connection made possible through intuitive, flexible finance solutions. Rooted in Mazda’s belief in uplifting experiences and the joy of driving, the campaign reflects the brand’s unwavering focus on human-centricity, refined design, and accessible excellence.
Guided by the spirit of Wonder in the Everyday, Mazda positions finance not as a transaction, but as a meaningful enabler — a way to Finance the Feeling of joy, confidence, pride, and everyday simplicity that comes from driving a Mazda.
“Buying a car is one of life’s most important milestones. At Mazda, we believe it should be infused with kindness, clarity and a sense of discovery,” says Deolinda Da Costa, Head of Marketing and Communications at Mazda Southern Africa. “Through Finance the Feeling, we invite drivers to connect with something deeper — whether it’s the exhilarating responsiveness of a Mazda2 or the quietly confident elegance of a Mazda CX-60 — with finance solutions that evolve around their lives.
Tailored Finance with Human Understanding
Mazda offers two key finance plans — Mazda Assured and Mazda Secured — designed around real-world priorities: flexibility, affordability, and long-term peace of mind.
- Mazda Assured is crafted for those seeking lower monthly instalments with the reassurance of a guaranteed future value. After a 36-month term, customers can choose to:
- Renew (upgrade to a newer Mazda),
- Retain (settle or refinance the vehicle), or
- Return (hand the car back, based on mileage and condition).
With benefits including a service plan, scratch and dent cover, and end-of-term assessments, Mazda Assured is a smart, empathetic option that will support you every step of the way.
- Mazda Secured is for those who want full ownership while retaining flexibility. With customisable deposit amounts, term lengths (12 to 72 months), and optional balloon payments, this plan empowers customers to shape a finance structure that works for their personal or business needs — all with control and confidence.
More Than Finance — A Journey Toward Feeling Good
Backed by Mazda’s intuitive online pre-approval platform and dealer locator tool, Finance the Feeling ensures seamless access to the Mazda range and real-time affordability insights.
Every finance journey is supported by MazdaCare, a comprehensive programme that includes extended warranties, roadside assistance, and dedicated after-sales service. This programme delivers the Omotenashi spirit of deep hospitality, where every customer is seen, heard, and understood.
“Whether it’s your first car, a career milestone, or simply a choice for something more refined — Mazda is here to help you discover the joy in every drive,” adds Da Costa. “It’s not about the car alone. It’s about the connection — the feeling — and making that accessible to more South Africans.”
Finance the Feeling is Mazda’s latest step in reimagining how finance can spark wonder and emotional connection. With Mazda, you’re not just buying a car—you’re financing the feeling.
Start your journey at: www.mazda.co.za/mazda-finance
For more information, follow the Mazda social media channels or visit www.mazda.co.za.
Instagram: @mazda_sa
Facebook: @MazdaSouthernAfrica
Twitter: @Mazda_SA
About Mazda Southern Africa Mazda Southern Africa is committed to creating vehicles that transform everyday driving into extraordinary experiences. With a focus on human-centric design and emotional connection, Mazda vehicles are crafted to evoke a sense of wonder and joy in every journey. Our Wonder Awaits philosophy combines advanced technology, refined craftsmanship, and a seamless driving experience, ensuring every drive feels meaningful and uplifting. Whether through innovative safety features, intuitive design, or the Jinba Ittai harmony between driver and vehicle, Mazda Southern Africa aims to inspire curiosity and freedom on every road.